Press Release Pickup Tracking
Know exactly which outlets ran your release, how it was positioned, and whether key messages were retained using semantic similarity, not just keyword matching.
Message fidelity scorePR Monitoring and Analytics
Know Exactly How Your
PR is Performing -
Across All of India.
Nemi Insights tracks every press release pickup, earned media mention, journalist interaction, and campaign outcome - across India's entire media ecosystem in 14+ languages.
Core Capabilities
Complete PR Intelligence
Built for India
From press release pickup rates to long-tail earned media, Nemi gives PR teams a single source of truth across every channel, in every language your audience reads.
Earned Media Measurement
Quantify PR value through India-calibrated AVE calculations, reach estimates, engagement benchmarks, and tier-based publication scoring.
India-calibrated AVEJournalist and Editor Tracking
Monitor specific journalist beats, identify who covers your industry, and track editorial sentiment over time to build stronger media relationships.
Crisis Coverage Detection
Real-time alerts for negative press spikes, sentiment reversals, and emerging reputation threats - with crisis situation reports generated on demand.
<5 minute alertCompetitor PR Benchmarking
Compare your share of voice, sentiment ratios, and publication mix against up to 10 industry competitors simultaneously with live dashboards.
Regional PR Intelligence
Track vernacular press coverage across 14+ Indian languages - critical for national campaigns that need grassroots reach beyond English-language media.
Regional PR edgeHow It Works
PR Intelligence in 4 Steps
01
Configure Keywords
Set your brand names, spokespeople, competitors, and campaign topics across all relevant languages.
02
Nemi Scans
Our engine monitors 2,400+ sources across print, digital, TV, and radio continuously.
03
NIA Analyses
Our AI applies sentiment, reach, tone, and message fidelity analysis automatically.
04
Reports Delivered
Dashboards, PDFs, and WhatsApp or email alerts land in your inbox by 8 AM IST.
FAQ
PR Monitoring - Frequently Asked Questions
From campaign measurement to crisis tracking, everything a PR team needs to know about Nemi's monitoring platform.
What is PR monitoring and how does it differ from general media monitoring?+
Media monitoring tracks all brand mentions across news sources. PR monitoring is specifically focused on outcomes of public relations activity - press release pickups, journalist engagement, earned media value, message consistency, and campaign attribution. Nemi Insights offers both capabilities in a single platform, giving PR teams a specialised lens on campaign performance within a broader monitoring framework.
Can Nemi track how many outlets picked up a specific press release?+
Yes. Our press release tracking module matches your release text against published articles using semantic similarity, not just keyword matching. Even when journalists paraphrase or rewrite your content, Nemi correctly attributes the pickup and measures message fidelity.
How does Nemi calculate Advertising Value Equivalency for India?+
Nemi uses India-specific rate cards sourced from AAAI and individual publication media kits, updated quarterly. AVE is calculated based on publication page size, placement, and verified circulation or digital readership.
Can Nemi monitor PR coverage in Hindi and regional Indian languages?+
Absolutely. We track PR coverage across Hindi, Tamil, Telugu, Marathi, Kannada, Bengali, Gujarati, and seven more Indian languages. Our NIA AI layer processes sentiment and key message extraction natively in each language, not through translation.
Does Nemi support PR agencies managing multiple clients?+
Yes. Nemi has a dedicated agency portal with multi-client dashboards, white-labelled reports, user permission management, and consolidated billing. Agencies can generate branded clipping reports and campaign summaries for each client independently.
How does Nemi help PR teams respond to a media crisis?+
Nemi's crisis monitoring module watches for sudden volume spikes, sentiment reversals, and high-reach negative stories - in any language, on any platform - and delivers alerts in under 5 minutes via WhatsApp and email. You also receive an AI-generated crisis situation report with story arc, key claims, and source influence.
Can I track specific journalists and publications over time?+
Yes. Nemi's journalist tracking module lets you monitor specific bylines, editorial desks, or publications. See how coverage of your brand or sector evolves over time and identify who is writing favourably about competitors.
What report formats does Nemi generate for PR teams?+
Nemi generates daily morning briefings, weekly digests with trend comparisons, campaign-level reports with before-and-after analysis, and branded executive presentations for leadership. Reports are available as PDF, Excel, live dashboards, and via API.
Prove the Value of Every PR Campaign
Connect every PR activity to real media outcomes with Nemi's intelligent monitoring platform - built for India's multilingual media ecosystem.